Voice Search Presents Unique Challenges and Opportunities for Local Marketing

Posted by Cindy Kerber-Spellman on September 21, 2017
How are marketers monetizing voice search at the local level? With projections of smart speaker usage to grow 130% in 2017 and the rise in monthly virtual assistant usage to reach 1/5 of the U.S. population by end of year, the door of opportunity will open for voice search to have a positive impact at the local level. ...
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Topics: Insider, Local Digital Marketing, digital marketing, trends, virtual assistant, local, technology, voice activated, Voice Search, Innovation, smart speaker, infographic

Industry Roundup

Posted by Cindy Kerber-Spellman on May 24, 2017
Why local digital matters. Finding the sweet spot for your business with radius targeting. How an electronics brand is making noise with local. Is the evolution of native advertising helping brands? Our Industry Roundup helps you stay up to speed on what’s happening around the industry with our quick-glimpse, monthly ...
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Topics: Insider, Local Digital Marketing, curated content, digital marketing

The Differential: 6 Radius Targeting Considerations For Local Digital Marketing Campaigns (INFOGRAPHIC)

Posted by Matt Blackmore on May 02, 2017
Introducing "The Differential," a new series featuring LBN's VP of Digital Marketing Matt Blackmore, where we break down data and offer insight into the makings of a successful digital marketing strategy. Distance makes the heart grow fonder. If there's one saying from all-time classic quotes that rings true for ...
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Topics: Insider

The 411 on New Expanded Text Ads for Search

Posted by LBN Staff on April 07, 2017
After much testing, Google and Bing recently rolled out Expanded Text Ads (ETAs), marking a significant evolution in search marketing. In a move intended to give advertisers greater visibility and improved performance in a mobile-driven world, ETAs give advertisers 2x more space to highlight their product or service. ...
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Topics: Insider

Industry Roundup

Posted by Cindy Kerber-Spellman on March 24, 2017
Bing’s changes to restrictions on trademarks as keywords makes buying your branded terms more important than ever before. Google’s new features for mobile search. Consumers who are more receptive to online and mobile ads. Innovation that could impact your future for local engagement. Here’s what we’re reading at LBN: ...
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Topics: Insider, Local Digital Marketing, curated content, digital marketing

5 Innovations That Could Impact Local Engagement

Posted by Cindy Kerber-Spellman on March 17, 2017
Which came first - the chicken or the egg? Does tech innovation shift consumer behavior, or does consumer behavior drive innovation? As brands navigate ways to stay ahead of the market and be top of mind, creating personal moments as they connect with customers have a greater importance. It echoes the trend of ...
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Topics: Insider

Industry Roundup

Posted by Cindy Kerber-Spellman on February 27, 2017
What's the latest local digital marketing buzz? Google’s changes to reviews can impact your business with a simple tap. Thoughts to ponder about your company’s digital transformation. How LBN is delivering local digital performance for 5,500 auto dealerships. Staying on top of hyperlocal in 2017. Check out this week’s ...
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Topics: Insider, Local Digital Marketing, curated content, digital marketing

Powering the Local Digital Marketing Engine For Auto Brands

Posted by Cindy Kerber-Spellman on February 17, 2017
When it comes to reaching consumers via local digital marketing to enter their consideration set and bring them to your location or storefront, a successful strategy applies consumer insights with the right scalable technologies. This couldn’t be more important in highly competitive industries such as automotive. ...
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Topics: Insider

Industry Roundup

Posted by Cindy Kerber-Spellman on February 13, 2017
What's the latest buzz? How Search, Display and Native affect local. Could Social Video have an impact on local digital performance? Big Picture Read: Franchises - Domino’s, loyalty accounts and their pizza success. Here's the latest roundup of what we're reading at LBN and industry chatter that’s caught our ...
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Topics: Insider, Local Digital Marketing, curated content, digital marketing

Infographic: The Merits of Search, Display and Native Advertising

Posted by Matt Blackmore on February 02, 2017
We often get questions about display and native marketing, and how they differ from traditional search engine marketing campaigns. It often leads to a deeper discussion about their benefits and the performance lift brands experience when display and native are an integrated part of search marketing. This handy ...
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Topics: Insider