Industry Roundup

Posted by Cindy Kerber-Spellman on February 13, 2017
What's the latest buzz? How Search, Display and Native affect local. Could Social Video have an impact on local digital performance? Big Picture Read: Franchises - Domino’s, loyalty accounts and their pizza success. Here's the latest roundup of what we're reading at LBN and industry chatter that’s caught our ...
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Topics: Insider, Local Digital Marketing, curated content, digital marketing

Infographic: The Merits of Search, Display and Native Advertising

Posted by Matt Blackmore on February 02, 2017
We often get questions about display and native marketing, and how they differ from traditional search engine marketing campaigns. It often leads to a deeper discussion about their benefits and the performance lift brands experience when display and native are an integrated part of search marketing. This handy ...
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Topics: Insider

What We're Reading at LBN (January 2017)

Posted by Cindy Kerber-Spellman on January 31, 2017
With performance targets for the new year in place across marketing departments everywhere, a good place to start in order to reach those goals is improving local digital performance. Advertising success doesn't require stunts like what’s rumored to be in store for Super Bowl weekend, but like the smart moves of ...
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Topics: Insider, Local Digital Marketing, curated content, digital marketing

What We're Reading at LBN (November 2016)

Posted by Cindy Kerber-Spellman on December 09, 2016
As it turns out, local fares well in the game Six Degrees of Kevin Bacon. Branded traffic is connected to location targeting, which is asssociated with social ads, which in turn are tied to marketing trends, which is connected to website traffic, which is tied to local digital marketing -- and ultimately brings us ...
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Topics: Insider, Local Digital Marketing, curated content, digital marketing

What We're Reading at LBN (October 2016)

Posted by Cindy Kerber-Spellman on December 05, 2016
Halloween is here and 2017 is on the mind of marketers. This week, we’ve seen a spike in industry chatter focusing on actionable insights from location data, confirmation that digital marketing is continuing to drive local performance for brands, and reflection on changes in Google’s search ecosystem in 2016. These ...
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Topics: Insider, Local Digital Marketing, curated content, digital marketing

The Benefits of Buying Branded Traffic

Posted by Alexis Sherman on November 21, 2016
Every advertiser wants to maximize ad budgets to bring more customers into their store or increase requests for their services. A great way to do so is to make sure you are bidding on your own brand’s terms. The costs-per-click (CPC) on branded keywords are typically much less expensive, and branded terms produce ...
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Topics: Insider

Why Local Digital Marketing Should be at the Top of Any Marketing Plan

Posted by Matt Blackmore on October 12, 2016
There’s no denying consumers prefer to connect with local businesses online. Empty shopping malls and yellow page books that go immediately from the doorstep to the recycling bin demonstrate this shift in consumer behavior. To capitalize on this shift, companies with multiple locations should be front and center when ...
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Topics: Local Digital Marketing