Industry Roundup

Posted by Cindy Kerber-Spellman on May 24, 2017

Why local digital matters. Finding the sweet spot for your business with radius targeting. How an electronics brand is making noise with local. Is the evolution of native advertising helping brands?

Our Industry Roundup helps you stay up to speed on what’s happening around the industry with our quick-glimpse, monthly highlight of digital and local buzz that’s caught our attention.

The Bigger Picture

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Can AI Strike The Right Emotional Tone For Content?

(MarketingDive; 5/22/17)

As the volume of digital content grows exponentially, marketers are spending more time than ever trying to understand what resonates with their customers. Over the next couple of years, artificial intelligence (AI) could boost these efforts by pinpointing the best emotional appeal, subject matter, style, tone and sentiment to focus on.

READ MORE
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Why Local Digital Matters For Brands With Multiple Locations: Q&A With LBN’s Director of Client Services Mandy Stonerock

(LBN Local Insights, 5/18/17) READ MORE
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The Differential: 6 Radius Targeting Considerations For Local Digital Marketing Campaigns (INFOGRAPHIC) – Featuring LBN’s VP Of Digital Marketing Matt Blackmore

(LBN Local Insights; 5/2/17) READ MORE
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How Harman Takes Electronics Marketing To The Local Level

(Street Fight Mag; 5/2/17) READ MORE
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Local Digital Marketing Is More Important Than Ever

(The Next Web; 5/16/17) READ MORE
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2017 Tactics For Local Social Marketing

(Business 2 Community, 4/27/17) READ MORE
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Target Forecast: Talking Advertising With Weather Channel’s COO

(Cablefax; 5/22/17) READ MORE
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The Future of Google Search Results Page

(Search Engine Watch; 4/25/17) READ MORE
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How the Evolution of Native Advertising is Helpful for Attracting Customers

(Customer Think; 4/11/17) READ MORE

Topics: Insider, Local Digital Marketing, curated content, digital marketing