What's the latest buzz?
How Search, Display and Native affect local.
Could Social Video have an impact on local digital performance?
Big Picture Read: Franchises - Domino’s, loyalty accounts and their pizza success.
Here's the latest roundup of what we're reading at LBN and industry chatter that’s caught our attention.
The Big Picture
Why Dominos Will Eat Pizza Hut’s Lunch(Franchise Times; 1/26/17)
Domino’s massive investment in IT is bearing fruit as the company works at a breakneck pace to develop industry-leading technology and overtake Pizza Hut as the largest pizza delivery company in the world.READ MORE
INFOGRAPHIC: The Merits of Search, Display and Native Advertising(LBN Local Insights Blog; 2/2/17)
LBN’s infographic breaks down how search, native, display and re-marketing complement your current digital marketing strategy.READ MORE
Top 10 Super Bowl Ads for 2017 Depends on Which Metrics You Use(TheSEMPost; 2/7/17)
A look at a few Top 10 lists of ads from this year’s Super Bowl, with different ad metrics in play.READ MORE
Why Is Free Money That Can Be Used for Local Search Marketing Being Left On The Table?(Search Engine Land; 11/7/16)
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.READ MORE
3 Ways Location Marketing Is Changing in 2017(Street Fight; 1/30/17)
Location marketing is changing in some important ways in 2017. The fundamentals remain as relevant as ever…But people are searching differently.READ MORE
Holiday Spend Shouldn’t End December 24(BizReport; 2/10/17)
A report shows shoppers are hitting stores to either return/exchange merchandise or put gift cards to use. Because of this trend, it suggests that businesses continue holiday campaigns - and deals - through the week after the Christmas holiday.READ MORE
Local Search: It’s All About Mobile(Search Engine Land; 2/2/17)
More and more, people are searching for local options on mobile devices – this columnist points out that if your business isn't showing up for those searches, you're likely missing out.READ MORE
Survey: Video Key to Purchasing(BizReport; 2/10/17)
Social video is fast becoming a purchase indicator. Could this impact Local? New data from BrightCove shows that most consumers surveyed said watching video via social media impacted their purchasing decision.READ MORE
Don’t Get Too Excited – Drone Delivery Is Years Away At Best(MarketingDIVE; 2/10/17)
Anyone welcoming a new age of drone commercialization might be disheartened at Gartner's latest report on the technology, which forecasts drone delivery won’t be a factor for several years.READ MORE
Shoppers Want More SMS Options
SMS and chatbots may hold the keys for upgraded customer interactions. That's the takeaway from a new report which indicates that about half of US and UK consumers would like to see more SMS and/or chatbot options for engagement with their favorite financial services brands and more.READ MORE