Industry Roundup

Posted by Cindy Kerber-Spellman on February 13, 2017

What's the latest buzz?

How Search, Display and Native affect local.
Could Social Video have an impact on local digital performance?
Big Picture Read: Franchises - Domino’s, loyalty accounts and their pizza success.

Here's the latest roundup of what we're reading at LBN and industry chatter that’s caught our attention.

The Big Picture

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Why Dominos Will Eat Pizza Hut’s Lunch

(Franchise Times; 1/26/17)

Domino’s massive investment in IT is bearing fruit as the company works at a breakneck pace to develop industry-leading technology and overtake Pizza Hut as the largest pizza delivery company in the world.

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INFOGRAPHIC: The Merits of Search, Display and Native Advertising

(LBN Local Insights Blog; 2/2/17)

LBN’s infographic breaks down how search, native, display and re-marketing complement your current digital marketing strategy.

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Top 10 Super Bowl Ads for 2017 Depends on Which Metrics You Use

(TheSEMPost; 2/7/17)

A look at a few Top 10 lists of ads from this year’s Super Bowl, with different ad metrics in play.

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Why Is Free Money That Can Be Used for Local Search Marketing Being Left On The Table?

(Search Engine Land; 11/7/16)

Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.

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3 Ways Location Marketing Is Changing in 2017

(Street Fight; 1/30/17)

Location marketing is changing in some important ways in 2017. The fundamentals remain as relevant as ever…But people are searching differently.

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Holiday Spend Shouldn’t End December 24

(BizReport; 2/10/17)

A report shows shoppers are hitting stores to either return/exchange merchandise or put gift cards to use. Because of this trend, it suggests that businesses continue holiday campaigns - and deals - through the week after the Christmas holiday.

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Local Search: It’s All About Mobile

(Search Engine Land; 2/2/17)

More and more, people are searching for local options on mobile devices – this columnist points out that if your business isn't showing up for those searches, you're likely missing out.

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Survey: Video Key to Purchasing

(BizReport; 2/10/17)

Social video is fast becoming a purchase indicator. Could this impact Local? New data from BrightCove shows that most consumers surveyed said watching video via social media impacted their purchasing decision.

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Don’t Get Too Excited – Drone Delivery Is Years Away At Best

(MarketingDIVE; 2/10/17)

Anyone welcoming a new age of drone commercialization might be disheartened at Gartner's latest report on the technology, which forecasts drone delivery won’t be a factor for several years.

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Shoppers Want More SMS Options

(BizReport; 2/9/17)

SMS and chatbots may hold the keys for upgraded customer interactions. That's the takeaway from a new report which indicates that about half of US and UK consumers would like to see more SMS and/or chatbot options for engagement with their favorite financial services brands and more.

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Topics: Insider, Local Digital Marketing, curated content, digital marketing

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