Matt Blackmore

Matt Blackmore is LBN’s VP of Digital Marketing. He manages the Search Operations Team and speaks and writes frequently about Digital Marketing.

Recent Posts

The Differential: Connecting with Hispanic Audiences Online

Posted by Matt Blackmore on July 17, 2017
If I told you there was a digitally-savvy market segment with massive buying power and a growing consumer base, you’d likely assume that segment is already covered in your online marketing plans. Think again. That may not be the case. A segment that spends $1.7 trillion annually. An audience in which the number of ...
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Topics: Local Digital Marketing

What Improved Quality Score Reporting in Google AdWords Means For Advertisers

Posted by Matt Blackmore on June 02, 2017
Recently, Google AdWords improved its Quality Score reporting visibility. Seven new columns for QS components are now available in keyword reporting. The update allows advertisers greater ability to evaluate the components of the Quality Score, as well as measure against historical data....
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Topics: Local Digital Marketing

The Differential: 6 Radius Targeting Considerations For Local Digital Marketing Campaigns (INFOGRAPHIC)

Posted by Matt Blackmore on May 02, 2017
Introducing "The Differential," a new series featuring LBN's VP of Digital Marketing Matt Blackmore, where we break down data and offer insight into the makings of a successful digital marketing strategy. Distance makes the heart grow fonder. If there's one saying from all-time classic quotes that rings true for ...
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Topics: Insider

Infographic: The Merits of Search, Display and Native Advertising

Posted by Matt Blackmore on February 02, 2017
We often get questions about display and native marketing, and how they differ from traditional search engine marketing campaigns. It often leads to a deeper discussion about their benefits and the performance lift brands experience when display and native are an integrated part of search marketing. This handy ...
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Topics: Insider

Why Local Digital Marketing Should be at the Top of Any Marketing Plan

Posted by Matt Blackmore on October 12, 2016
There’s no denying consumers prefer to connect with local businesses online. Empty shopping malls and yellow page books that go immediately from the doorstep to the recycling bin demonstrate this shift in consumer behavior. To capitalize on this shift, companies with multiple locations should be front and center when ...
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Topics: Local Digital Marketing