LBN Staff

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The 411 on New Expanded Text Ads for Search

Posted by LBN Staff on April 07, 2017
After much testing, Google and Bing recently rolled out Expanded Text Ads (ETAs), marking a significant evolution in search marketing. In a move intended to give advertisers greater visibility and improved performance in a mobile-driven world, ETAs give advertisers 2x more space to highlight their product or service. ...
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Topics: Insider