Cindy Kerber-Spellman

Recent Posts

Industry Roundup

Posted by Cindy Kerber-Spellman on May 24, 2017
Why local digital matters. Finding the sweet spot for your business with radius targeting. How an electronics brand is making noise with local. Is the evolution of native advertising helping brands? Our Industry Roundup helps you stay up to speed on what’s happening around the industry with our quick-glimpse, monthly ...
Read More

Topics: Insider, Local Digital Marketing, curated content, digital marketing

Why Local Digital Marketing Matters for Brands with Multiple Locations

Posted by Cindy Kerber-Spellman on May 18, 2017
Q&A with LBN’s Director of Client Services Mandy Stonerock. It’s easy for a company with digital presence to feel like a little fish in a big, big ocean when there’s more than 280 million Internet users in the United States. Allocating budgets, being discovered, getting the click, scoring that conversion – it can be ...
Read More

Topics: Local Digital Marketing

Industry Roundup

Posted by Cindy Kerber-Spellman on March 24, 2017
Bing’s changes to restrictions on trademarks as keywords makes buying your branded terms more important than ever before. Google’s new features for mobile search. Consumers who are more receptive to online and mobile ads. Innovation that could impact your future for local engagement. Here’s what we’re reading at LBN: ...
Read More

Topics: Insider, Local Digital Marketing, curated content, digital marketing

5 Innovations That Could Impact Local Engagement

Posted by Cindy Kerber-Spellman on March 17, 2017
Which came first - the chicken or the egg? Does tech innovation shift consumer behavior, or does consumer behavior drive innovation? As brands navigate ways to stay ahead of the market and be top of mind, creating personal moments as they connect with customers have a greater importance. It echoes the trend of ...
Read More

Topics: Insider

Industry Roundup

Posted by Cindy Kerber-Spellman on February 27, 2017
What's the latest local digital marketing buzz? Google’s changes to reviews can impact your business with a simple tap. Thoughts to ponder about your company’s digital transformation. How LBN is delivering local digital performance for 5,500 auto dealerships. Staying on top of hyperlocal in 2017. Check out this week’s ...
Read More

Topics: Insider, Local Digital Marketing, curated content, digital marketing

Powering the Local Digital Marketing Engine For Auto Brands

Posted by Cindy Kerber-Spellman on February 17, 2017
When it comes to reaching consumers via local digital marketing to enter their consideration set and bring them to your location or storefront, a successful strategy applies consumer insights with the right scalable technologies. This couldn’t be more important in highly competitive industries such as automotive. ...
Read More

Topics: Insider

Industry Roundup

Posted by Cindy Kerber-Spellman on February 13, 2017
What's the latest buzz? How Search, Display and Native affect local. Could Social Video have an impact on local digital performance? Big Picture Read: Franchises - Domino’s, loyalty accounts and their pizza success. Here's the latest roundup of what we're reading at LBN and industry chatter that’s caught our ...
Read More

Topics: Insider, Local Digital Marketing, curated content, digital marketing

What We're Reading at LBN (January 2017)

Posted by Cindy Kerber-Spellman on January 31, 2017
With performance targets for the new year in place across marketing departments everywhere, a good place to start in order to reach those goals is improving local digital performance. Advertising success doesn't require stunts like what’s rumored to be in store for Super Bowl weekend, but like the smart moves of ...
Read More

Topics: Insider, Local Digital Marketing, curated content, digital marketing

What We're Reading at LBN (November 2016)

Posted by Cindy Kerber-Spellman on December 09, 2016
As it turns out, local fares well in the game Six Degrees of Kevin Bacon. Branded traffic is connected to location targeting, which is asssociated with social ads, which in turn are tied to marketing trends, which is connected to website traffic, which is tied to local digital marketing -- and ultimately brings us ...
Read More

Topics: Insider, Local Digital Marketing, curated content, digital marketing

What We're Reading at LBN (October 2016)

Posted by Cindy Kerber-Spellman on December 05, 2016
Halloween is here and 2017 is on the mind of marketers. This week, we’ve seen a spike in industry chatter focusing on actionable insights from location data, confirmation that digital marketing is continuing to drive local performance for brands, and reflection on changes in Google’s search ecosystem in 2016. These ...
Read More

Topics: Insider, Local Digital Marketing, curated content, digital marketing