The Differential: Connecting with Hispanic Audiences Online

Posted by Matt Blackmore on July 17, 2017
If I told you there was a digitally-savvy market segment with massive buying power and a growing consumer base, you’d likely assume that segment is already covered in your online marketing plans. Think again. That may not be the case. A segment that spends $1.7 trillion annually. An audience in which the number of ...
Read More

Topics: Local Digital Marketing

What Improved Quality Score Reporting in Google AdWords Means For Advertisers

Posted by Matt Blackmore on June 02, 2017
Recently, Google AdWords improved its Quality Score reporting visibility. Seven new columns for QS components are now available in keyword reporting. The update allows advertisers greater ability to evaluate the components of the Quality Score, as well as measure against historical data....
Read More

Topics: Local Digital Marketing

Industry Roundup

Posted by Cindy Kerber-Spellman on May 24, 2017
Why local digital matters. Finding the sweet spot for your business with radius targeting. How an electronics brand is making noise with local. Is the evolution of native advertising helping brands? Our Industry Roundup helps you stay up to speed on what’s happening around the industry with our quick-glimpse, monthly ...
Read More

Topics: Insider, Local Digital Marketing, curated content, digital marketing

Why Local Digital Marketing Matters for Brands with Multiple Locations

Posted by Cindy Kerber-Spellman on May 18, 2017
Q&A with LBN’s Director of Client Services Mandy Stonerock. It’s easy for a company with digital presence to feel like a little fish in a big, big ocean when there’s more than 280 million Internet users in the United States. Allocating budgets, being discovered, getting the click, scoring that conversion – it can be ...
Read More

Topics: Local Digital Marketing

The Differential: 6 Radius Targeting Considerations For Local Digital Marketing Campaigns (INFOGRAPHIC)

Posted by Matt Blackmore on May 02, 2017
Introducing "The Differential," a new series featuring LBN's VP of Digital Marketing Matt Blackmore, where we break down data and offer insight into the makings of a successful digital marketing strategy. Distance makes the heart grow fonder. If there's one saying from all-time classic quotes that rings true for ...
Read More

Topics: Insider

The 411 on New Expanded Text Ads for Search

Posted by LBN Staff on April 07, 2017
After much testing, Google and Bing recently rolled out Expanded Text Ads (ETAs), marking a significant evolution in search marketing. In a move intended to give advertisers greater visibility and improved performance in a mobile-driven world, ETAs give advertisers 2x more space to highlight their product or service. ...
Read More

Topics: Insider

Industry Roundup

Posted by Cindy Kerber-Spellman on March 24, 2017
Bing’s changes to restrictions on trademarks as keywords makes buying your branded terms more important than ever before. Google’s new features for mobile search. Consumers who are more receptive to online and mobile ads. Innovation that could impact your future for local engagement. Here’s what we’re reading at LBN: ...
Read More

Topics: Insider, Local Digital Marketing, curated content, digital marketing

5 Innovations That Could Impact Local Engagement

Posted by Cindy Kerber-Spellman on March 17, 2017
Which came first - the chicken or the egg? Does tech innovation shift consumer behavior, or does consumer behavior drive innovation? As brands navigate ways to stay ahead of the market and be top of mind, creating personal moments as they connect with customers have a greater importance. It echoes the trend of ...
Read More

Topics: Insider

Industry Roundup

Posted by Cindy Kerber-Spellman on February 27, 2017
What's the latest local digital marketing buzz? Google’s changes to reviews can impact your business with a simple tap. Thoughts to ponder about your company’s digital transformation. How LBN is delivering local digital performance for 5,500 auto dealerships. Staying on top of hyperlocal in 2017. Check out this week’s ...
Read More

Topics: Insider, Local Digital Marketing, curated content, digital marketing

Powering the Local Digital Marketing Engine For Auto Brands

Posted by Cindy Kerber-Spellman on February 17, 2017
When it comes to reaching consumers via local digital marketing to enter their consideration set and bring them to your location or storefront, a successful strategy applies consumer insights with the right scalable technologies. This couldn’t be more important in highly competitive industries such as automotive. ...
Read More

Topics: Insider