What's The Deal? Coupons, Offers & Local Digital Results (VIDEO)

Posted by Cindy Kerber-Spellman on November 29, 2017
Who doesn't love getting the most for their money? Marketers should, too. Coupons and offers are great ways to attract new and returning customers. We share a little tip in this video to help you to increase mobile and online engagement and conversions when you're running a promotion....
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Topics: Local Digital Marketing

The Differential: The High Wire Act - Balancing Click-Thru Rate and Conversion Optimization

Posted by Matt Blackmore on October 09, 2017
Writing effective pay-per-click ad copy should be simple enough – the more consumers who click on your ads the better, right? Not exactly. While click-thru rate (CTR) is a good measure of how enticing your ads are, it only tells part of the story when it comes to ad effectiveness. Conversion rate is just as important ...
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Topics: Local Digital Marketing

Voice Search Presents Unique Challenges and Opportunities for Local Marketing

Posted by Cindy Kerber-Spellman on September 21, 2017
How are marketers monetizing voice search at the local level? With projections of smart speaker usage to grow 130% in 2017 and the rise in monthly virtual assistant usage to reach 1/5 of the U.S. population by end of year, the door of opportunity will open for voice search to have a positive impact at the local level. ...
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Topics: Insider, Local Digital Marketing, digital marketing, trends, virtual assistant, local, technology, voice activated, Voice Search, Innovation, smart speaker, infographic

The Differential: Connecting with Hispanic Audiences Online

Posted by Matt Blackmore on July 17, 2017
If I told you there was a digitally-savvy market segment with massive buying power and a growing consumer base, you’d likely assume that segment is already covered in your online marketing plans. Think again. That may not be the case. A segment that spends $1.7 trillion annually. An audience in which the number of ...
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Topics: Local Digital Marketing

What Improved Quality Score Reporting in Google AdWords Means For Advertisers

Posted by Matt Blackmore on June 02, 2017
Recently, Google AdWords improved its Quality Score reporting visibility. Seven new columns for QS components are now available in keyword reporting. The update allows advertisers greater ability to evaluate the components of the Quality Score, as well as measure against historical data....
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Topics: Local Digital Marketing

Industry Roundup

Posted by Cindy Kerber-Spellman on May 24, 2017
Why local digital matters. Finding the sweet spot for your business with radius targeting. How an electronics brand is making noise with local. Is the evolution of native advertising helping brands? Our Industry Roundup helps you stay up to speed on what’s happening around the industry with our quick-glimpse, monthly ...
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Topics: Insider, Local Digital Marketing, curated content, digital marketing

Why Local Digital Marketing Matters for Brands with Multiple Locations

Posted by Cindy Kerber-Spellman on May 18, 2017
Q&A with LBN’s Director of Client Services Mandy Stonerock. It’s easy for a company with digital presence to feel like a little fish in a big, big ocean when there’s more than 280 million Internet users in the United States. Allocating budgets, being discovered, getting the click, scoring that conversion – it can be ...
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Topics: Local Digital Marketing

The Differential: 6 Radius Targeting Considerations For Local Digital Marketing Campaigns (INFOGRAPHIC)

Posted by Matt Blackmore on May 02, 2017
Introducing "The Differential," a new series featuring LBN's VP of Digital Marketing Matt Blackmore, where we break down data and offer insight into the makings of a successful digital marketing strategy. Distance makes the heart grow fonder. If there's one saying from all-time classic quotes that rings true for ...
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Topics: Insider

The 411 on New Expanded Text Ads for Search

Posted by LBN Staff on April 07, 2017
After much testing, Google and Bing recently rolled out Expanded Text Ads (ETAs), marking a significant evolution in search marketing. In a move intended to give advertisers greater visibility and improved performance in a mobile-driven world, ETAs give advertisers 2x more space to highlight their product or service. ...
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Topics: Insider

Industry Roundup

Posted by Cindy Kerber-Spellman on March 24, 2017
Bing’s changes to restrictions on trademarks as keywords makes buying your branded terms more important than ever before. Google’s new features for mobile search. Consumers who are more receptive to online and mobile ads. Innovation that could impact your future for local engagement. Here’s what we’re reading at LBN: ...
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Topics: Insider, Local Digital Marketing, curated content, digital marketing

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